i have attached the intruction for this assessment in a PDF format please read carefully please reference accordingly sources; Sturken, Marita, and Lisa Cartwright, ’Images, Power and Politics’, Practices of Looking: An Introduction to Visual Culture (Oxford: Oxford University Press, 2009): 9-16. Hall, Stuart, ’Representation, Meaning and Language’, Representation: Cultural Representations and Signifying Practices, ed. S. Hall (London: Sage Publications, 1997) Rayner, Philip, Peter Wall, and Stephen Kruger, ’Image Analysis’, Media Studies: The Essential Introduction (London: Routledge, 2001): 29-43. : Kress, Gunther, and Theo van Leeuwen, ’Representation and Interaction: Designing the Position of the Viewer’, Reading Images: The Grammar of Visual Design (London: Routledge, 2006): 114-143 Benjamin, Walter, ’The Work of Art in the Age of Mechanical Reproduction’, Visual Culture: The Reader, eds. J. Evans & S. Hall (London: Sage Publications, 1999): 72-79 Singer, Ben, ’Modernity, Hyperstimulus, and the Rise of Popular Sensationalism’, Cinema and the Invention of Modern Life, eds. L. Charney & V. Schwartz (Berkeley: University of California Press, 1995): 72-99. Mirzoeff, Nicholas, ’Discrete States: Digital Worlds from the Difference Engine to Web 2.0’, An Introduction to Visual Culture (London: Routledge, 2009): 224-244. Sturken, Marita, and Lisa Cartwright, ’The Global Flow of Visual Culture’, Practices of Looking: An Introduction to Visual Culture (Oxford: Oxford University Press, 2009): 389-428. Joseph Nye, ’The Changing Nature of Soft Power’, Soft Power: The Means to Success in World Politics (New York: Perseus Books, 2004): 1-32.
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UNDERSTANDING VISUAL CULTURE 101979
Due: Wednesday 3rd November
Word Limit: 1200 words
There are 2 parts to this assessment task.
• Part 1 consists of four short answer questions (150 words each) and is worth 50% of the
• Part 2 is a short essay (600 words) worth 50% of the total assessment.
This assessment task asks you to apply key terms and analytical tools introduced in the set
readings, lecture pods and tutorials in your own words. All material that is not your own
(including paraphrasing) must be properly referenced using either APA or Chicago
referencing style (guidelines are available on vUWS). All quotations must be in “quotation
marks” with correct page number references.
Assignments must be submitted through Turnitin by Wednesday 3rd November (links are
provided on the unit’s vUWS site). Assignments not submitted through Turnitin will not be
Ensure that you allow yourself sufficient time for thinking about the questions and images; for
working through your analysis and writing your answers; and for editing and proofreading your
work. Before submitting you should also go through the ‘Assessment Checklist’ at the end of this
LATE SUBMISSION PENALTIES: Students who submit late assessment without approval for an
extension will be penalised at a rate of 10% per day up to 10 days.
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PART 1: SHORT ANSWER QUESTIONS
Answer all of the following questions (150 words each).
1. Can photography present an authentic representation of reality?
2. In what ways does visual culture constitute a form of ‘soft power’?
3. Which is more powerful: the medium or the message?
4. How does an image construct a ‘subject position’ for the viewer?
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PART 2: SHORT ESSAY (600 words)
“Things ‘in themselves’ rarely if ever have any one, single, fixed and unchanging meaning […].
It is by our use of things, and what we say, think and feel about them—how we represent
them—that we give them a meaning.”1 Discuss this claim, drawing on key concepts and
theorists explored in the unit, and using an analysis of this image to support your argument.
Saint Petersburg, Russia, 2021: Ignat, a transgender man, sits with his girlfriend, Maria.
1 Stuart Hall, ‘Introduction’, Representation: Cultural Representations and Signifying Practices, ed. S. Hall (London: Sage
Productions, 1997): 3.